Is it time to consider working with a fundraising consultant? The answer is “yes” if your nonprofit struggling with its major gift pipeline. Or if your direct marketing efforts are falling short of expectations. Or if you’re considering a capital campaign. Or if you want to start a simple planned giving program. The question is: […]
Welcome to Acuity’s New Look
In with the new, out with the old After almost five years, we decided a new look for Acuity’s website is a must-have. Working with Prosperous Horizons Digital Marketing, we think we’ve got a home run. Check it out—what do you think? Looking for digital marketing services? If you’re looking for SEO optimization (traditional and […]
A Successful Capital Campaign During a Global Pandemic? WHAT?!
Yes, a capital campaign can be launched during a period of crisis like the world experienced during COVID-19—and it can succeed. Don’t believe me? Then read on. During the 2020-21 COVID lockdown, a big question was how a nonprofit could use the time to conduct a feasibility study and prepare for a successful multi-million dollar […]
An Emergency Capital Campaign in Less Than 12 Months
When it comes to capital campaigns, axioms abound. Quiet phase … publicly announce at 75% of goal … sequential solicitation … All of these are standard best practices for a successful capital campaign, yes, but there are exceptions to every rule. One of the most common triggers for initiating an otherwise unexpected capital campaign is […]
8 Steps to Easy Do-It-Yourself Donor Analytics to Boost Planned Giving
Our last post gave an overview of how to apply some simple segmentation techniques to your database with a focus on starting or building a planned giving program. We touched on the notion of “RFM” or a measurement of a donor’s recency of giving, frequency of giving, and how much they are giving. If you […]